In this inaugural episode of OUT OF OFFICE, Alex Garcia and Tatum Brandt take a ride while discussing the premium position of fitness branding and how to achieve it in a landscape that continues to evolve.
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Instagram: / house.of.ag
Instagram: / tatumbrandt
CHAPTERS:
0:00 Intro
1:10 Why Premium Branding Is Harder Than Ever
2:18 The Yard: Owning a Signature Term
5:23 Budget Brands Explain, Premium Brands Withhold
8:27 Perks Are Not Positioning
10:04 The Collective: Manufacturing Exclusivity
13:23 The Premium Funnel That Closed Like Crazy
15:00 Zero Paid Ads — The Organic Content Strategy
18:30 Preserving Brand Integrity Through Franchising
23:30 Consistency Over Novelty
25:24 Why Every Touchpoint Matters
30:02 What's Next: Going to The Yard
Want more of our content?
Instagram: / house.of.ag
Instagram: / tatumbrandt
CHAPTERS:
0:00 Intro
1:10 Why Premium Branding Is Harder Than Ever
2:18 The Yard: Owning a Signature Term
5:23 Budget Brands Explain, Premium Brands Withhold
8:27 Perks Are Not Positioning
10:04 The Collective: Manufacturing Exclusivity
13:23 The Premium Funnel That Closed Like Crazy
15:00 Zero Paid Ads — The Organic Content Strategy
18:30 Preserving Brand Integrity Through Franchising
23:30 Consistency Over Novelty
25:24 Why Every Touchpoint Matters
30:02 What's Next: Going to The Yard